I started specializing in websites and website marketing in 2001. I was fascinated by the web and dove in, exploring the many bells and whistles the web has to offer.
I spent a lot of time conducting quality control and testing on websites. And that wasn’t even my job! But that’s what I spent dozens of hours of personal time doing each week because web developers didn’t do it enough and I was into making sure everything worked correctly under the hood.
Testing custom websites is exhausting. You must test every page in dozens of different browser / operating system combinations. You must test again every time a change or fix is made to a page. This adds a lot of extra cost to developing custom websites.
Enter the scene: WordPress themes. I started working with WordPress in 2006, using it to power full websites when other agencies still only used WordPress to power blogs only.
WordPress has come a long way the last five years. If you work with a good theme and/or a good page builder that requires minimal (if any) HTML / CSS coding from scratch, there isn’t a need for traditional browser testing. The bugs are already worked out, except for the occasional bug that may pop up after WordPress or theme updates.
For your next website, I highly recommend choosing a good WordPress theme, one that is highly rated, has been downloaded 10,000 or more times, and is regularly updated by the theme developer.
I am reminded when developers, including my firm, used to build shopping carts from scratch. They were nothing but headaches due to the need for excessive testing. Like other agencies, we moved to customizable “off-the-shelf” shopping carts that already had the bugs worked out and were in use in thousands of websites.
That’s where websites are at. Why build a website from scratch that’s going to need a ton of testing when you can get a highly customizable and functional “off-the-shelf” WordPress website? It means a lot less cost, testing time and headaches.